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Current section:Multi-location websites

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Service

Multi-location websites

One shared website system.
The local flexibility each location needs.

Shared website infrastructure for organizations that need consistency across locations without stripping local teams of the content, services, and routing they need.

BUILT creates reusable components, location-aware content structures, standardized forms, tracking, and repeatable launch workflows so each new location does not become another custom website project.

Discuss a multi-location projectStart with a systems review

Centralized standards

  • Design system
  • Page templates
  • Forms and routing
  • Tracking

Shared components maintained once

Location pages

  • 01
  • 02
  • 03
Shared structureLocation-specific content

Growth should not multiply the website work

What works for two or three locations often becomes difficult to manage at ten, twenty, or fifty. Pages drift apart, forms and tracking are implemented differently, updates must be repeated, and every new location requires another round of setup and QA.

  • Shared updates must be repeated across sites
  • Location pages use inconsistent structures
  • Forms, routing, and tracking differ by location
  • New locations require rebuilding the same setup

One shared foundation with room for local differences

Maintained centrally

Shared across the organization

  • Design system and reusable components
  • Core page and service structures
  • Forms and intake standards
  • Tracking and analytics conventions
  • Permissions and governance
  • Shared integrations and technical standards

Controlled locally

Managed by each location

  • Local services
  • Team members
  • Hours and contact information
  • Location-specific content
  • Routing destinations
  • Approved promotions or offers

What BUILT can deliver

Platform and content structure

  • Multi-location WordPress or multisite architecture
  • Reusable location and service templates
  • Centralized global content

Intake, routing, and integrations

  • Location-aware forms and lead routing
  • CRM, scheduling, and marketing integrations
  • Shared analytics and conversion tracking

Location launches and ongoing ownership

  • Repeatable location-launch process
  • Ongoing development and technical ownership

How it works

  1. Review the current environment

    We examine the existing sites, location structures, forms, tracking, ownership, and launch process.

  2. Define shared and local responsibilities

    We determine what should be standardized centrally and what locations need to control themselves.

  3. Build the first reusable model

    We design and develop the shared components, content structure, forms, routing, and integrations for one representative location or group.

  4. Roll it out across locations

    We migrate or launch the remaining locations using the shared model, then document how future locations should be added.

  5. Continue improving

    BUILT can remain the technical owner for new locations, integrations, enhancements, and ongoing support.

The rollout model

  1. Shared platform
  2. Reusable location template
  3. Pilot location
  4. Organization-wide rollout
  5. Repeatable future launches

Two ways to begin

  • Focused review

    Starting at$2,500

    Best when the current environment is inconsistent or unclear and leadership needs a prioritized plan before committing to implementation.

    • Locations use different systems
    • Forms, tracking, or routing are inconsistent
    • The organization is unsure what should be standardized

    Discuss a systems review

  • Defined project

    Starting at$15,000

    Best when the organization already knows it needs a shared website platform and has a clear objective, stakeholders, and rollout plan.

    Discuss the project

  • Ongoing development

    Starting at$6,000/month

    For teams that need reserved development capacity, ongoing technical ownership, and a prioritized roadmap.

    Discuss an ongoing partnership

Focused improvements may also be scoped when the work is narrow and clearly defined.

Relevant work

SYKES global website built on a shared WordPress design and publishing system

SYKES

More than 20 country websites moved onto one shared global foundation

BUILT created a shared WordPress architecture for SYKES that centralized the theme, plugins, reusable components, and technical standards while allowing regional stakeholders across 23 countries to manage localized content.

  • 20+ country WordPress implementations
  • 23 countries
  • Shared global theme and plugins
  • Regional ACF editing controls
  • Global design governance

View the SYKES case study

The Value Store It multi-location storage rental platform

Value Store It

A shared multi-location platform with location-specific content, custom rental flows, and internal tools for managing growth across facilities.

View case study

Best suited for organizations managing growth across locations

Organizations we commonly help

  • Behavioral health organizations
  • Infusion and home care companies
  • Franchises
  • Professional service networks
  • Storage and property organizations
  • Other businesses managing five or more locations

Usually a good fit when

  • Locations need shared standards and local flexibility
  • Marketing manages repeated updates
  • Forms or tracking differ across sites
  • New locations take too long to launch
  • The organization wants one technical owner

Start a conversation

What has become harder to manage as your locations grow?

Share how many locations you manage, how the websites are structured today, and what keeps getting repeated or handled differently. We will tell you whether the right first step is a systems review or a defined project.

Discuss a multi-location projectDiscuss a systems review
Located in
Salt Lake City, UT