Custom ecommerce and subscription platform
BUILT created a custom ecommerce flow that uses location, home size, property details, pest concerns, and billing preferences to determine the appropriate product, quantity, and subscription price for each customer.
Visit Bugsdrop
The problem
The amount of product a customer needed and the price of the subscription depended on where they lived, the size and layout of the home, the pests they encountered, and how they wanted to pay. A traditional product catalogue would leave customers to make those calculations themselves.
The response
BUILT created a custom plan builder that asks a short series of questions, applies Bugsdrop’s product and pricing rules, and directs each customer to the appropriate pest-control subscription without requiring them to interpret the product catalogue themselves.
Tell Bugsdrop where the home is located, how large it is, how many levels it has, and which pests are present.
Apply product, quantity, service-area, and pricing rules to the customer’s answers.
Present the pest-control plan and product configuration that fits the customer’s home.
Choose the available billing option and complete the purchase through the connected ecommerce flow.
The product
The plan builder translates practical information about the home into a product recommendation, subscription configuration, and purchase path without forcing the customer to understand the calculation behind it.
01
Customers move through a short, structured sequence covering location, home size, number of levels, and common pest concerns. Each question gathers information the platform needs while keeping the purchase experience approachable.
02
The customer’s answers are evaluated against Bugsdrop’s product and pricing rules to determine the appropriate plan, quantity, and purchase option. The recommendation connects directly to products managed inside the ecommerce system.
03
Once the correct configuration has been identified, the customer can continue into the ecommerce purchase flow without searching for the product again or rebuilding the choices that produced the recommendation.
More of the platform
The customer-facing plan builder is connected to the ecommerce and administrative systems Bugsdrop uses to manage products, customers, purchases, and subscription options.
Home Profile
State, square footage, and number of levels give the system the practical context needed to determine how much product the customer’s home requires.
Pest Profile
The system pulls in the pests relevant to the customer’s state, then lets them identify the ones they commonly see so the resulting plan reflects local concerns rather than relying only on the size of the property.
Product Management
Bugsdrop can manage the products and purchasing options used by the custom-plan flow through the website administration area instead of hard-coding every offering into the customer experience.
Ecommerce Operations
The administrative system gives the business a central place to manage customers, orders, products, and the ecommerce activity created through the custom-plan experience.
The work
The guided questions, recommendation rules, product configuration, subscription options, checkout, and administrative tools were designed as parts of one purchasing system rather than a quiz layered on top of a separate store.
The plan builder uses practical questions about the home and pest concerns rather than asking customers to understand chemical quantities, product configurations, or internal pricing rules.
The recommended plan is tied to real products and purchasing options so customers can move from their answers into checkout without manually locating or configuring the product again.
Products, customer records, and ecommerce activity remain manageable through the website administration area, allowing Bugsdrop to operate the system without rebuilding the public flow for routine changes.
BUILT designed and developed the Bugsdrop ecommerce experience, including the guided plan builder, product and pricing logic, recommendation flow, checkout connection, and administrative foundation used to manage the business.
Because the recommendation engine and ecommerce system share the same product and customer foundation, Bugsdrop can guide each homeowner toward the appropriate plan while managing products, purchases, and customer relationships through one website.
Start a conversation
Share what customers need help choosing, which inputs affect the product or price, and how the recommendation should connect to checkout. BUILT can help turn that logic into a clear guided purchase experience.
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