Behavioral health website modernization
BUILT moved Charter Oak Hospital from an aging Drupal 7 multisite into WordPress, creating a reusable ACF publishing system that gave the team more control over content, design, technical improvements, and organic search.
Visit Charter Oak Hospital
The problem
Charter Oak’s website was still running on a 12-year-old Drupal 7 build that had become difficult to maintain. Publishing was unreliable, code access was extremely limited, and meaningful design or technical improvements were hard to make.
Because the site also lived inside a shared hospital multisite, content from other facilities could occasionally appear on Charter Oak’s site. The same constraints also limited what we could do to improve its SEO.
The response
BUILT rebuilt Charter Oak in WordPress, separated the site from the limitations of the previous implementation, and created a reusable ACF content framework that gave editors structured control while giving the technical team room to improve architecture, content, SEO, and the site over time.
Move Charter Oak away from the constraints and publishing conflicts of the old shared Drupal environment.
Create a modern WordPress architecture around the hospital’s content, services, resources, and patient pathways.
Give staff reusable ACF modules for making routine content changes without risking the design.
Use the new technical foundation to continuously improve content structure, search visibility, and the overall website.
The platform
The rebuild was not just a CMS swap. It replaced an environment where routine changes were constrained by aging technology and shared infrastructure with a WordPress system designed around editorial control, reusable components, and continued technical ownership.
01
The previous Drupal implementation was part of a shared environment that Charter Oak could not fully control. Rebuilding the site in WordPress created a clearer technical foundation where hospital content, code, and future improvements could be managed intentionally.
02
BUILT created an ACF-based publishing framework where staff can manage page content through approved modules and structured fields. The editing experience gives the team useful control while keeping typography, responsive behavior, spacing, and design rules inside the component system.
03
The old platform severely limited what could be changed at the technical and structural level. The WordPress rebuild gave BUILT greater control over page architecture, metadata, internal linking, content organization, templates, and other parts of the site that support organic search.
Organic search performance improved significantly after the rebuild, and the Charter Oak project became a model for similar website modernization work elsewhere in the hospital network.
More of the system
The new platform gave the hospital and its development partner clearer control over publishing, page structure, technical improvements, and future website changes.
CMS modernization
The website was rebuilt on WordPress so routine development and content work no longer depended on an aging implementation with limited access and increasingly unreliable publishing behavior.
Structured editing
ACF Flexible Content modules give editors controlled choices for building and updating pages without exposing them to fragile layout settings or requiring code changes.
Content architecture
The rebuild created a clearer structure for behavioral health programs, hospital information, resources, and patient pathways while making those sections easier to extend over time.
Organic search
The rebuilt architecture created room to improve page structure, metadata, internal linking, content organization, and other technical elements that were difficult or impossible to address in the old environment.
The work
The WordPress architecture, reusable ACF modules, content structure, technical SEO foundation, and ongoing development model were designed together so the website could continue changing after the initial rebuild.
The main problem was not simply that the website looked old. The Drupal implementation limited publishing, development access, technical improvements, and the ability to evolve the platform.
Moving away from the previous shared multisite environment removed a source of publishing conflicts while the ACF framework created clearer boundaries around what editors could change.
The new platform was designed so content structure, SEO, templates, and functionality could continue improving without another complete rebuild.
BUILT rebuilt the Charter Oak website from its legacy Drupal implementation into a maintainable WordPress platform, including the CMS architecture, reusable editing system, front-end development, content structure, and technical foundation for continued SEO and website improvements.
The Charter Oak rebuild gave the hospital a website it could finally control and improve. The gains in publishing flexibility, technical access, and organic search also helped establish the approach for additional hospital websites within the broader network.
Start a conversation
Share what is difficult to publish, which technical changes are blocked, and where the current CMS is getting in the way of content, search, or continued development. BUILT can help create a foundation your team can actually move forward with.
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